Origo - Shoe Company
This Mexican shoe company called Origo approached Zoro Internet Marketing Agency to have its email designs revamped. Zoro was also tasked to create a comprehensive digital marketing strategy to build brand awareness and drive more conversions.
+397%
Ad Conversions Year-over-Year
+279%
New Website Users Year-over-Year
This Mexican shoe company called Origo approached Zoro Internet Marketing Agency to have its email designs revamped. Zoro was also tasked to create a comprehensive digital marketing strategy to build brand awareness and drive more conversions.
Industry
Shoe Company
Zoro Services Used :-
Email Marketing
Pay-Per-Click (PPC)
Advertising
Search Engine
Optimization (SEO)
Paid and Organic Social Media Marketing
Check Live Website :- https://origoshoes.com/
The client came to Zoro needing a consistent and clear marketing strategy to achieve its goals. They wanted to be highly involved in the marketing process, knowing the “whys” and “so what” of data and insights to ensure they do not become a bottleneck.
Besides performing deeper key performance indicator (KPI) analysis and closely monitoring eCommerce and campaign-related metrics, Zoro’s skilled digital marketing team developed and implemented several critical optimization and marketing strategies that exceeded projected goals.
ORGANIC SOCIAL MEDIA MARKETING
Impressions: +1.3M
Post Engagement Rate: +23%
Followers: +413%
Impressions: +3.7M
Engagement Rate: +129%
Page Likes: +37%
Page Clicks: +48%
Followers: +301%
New Followers: +580%
Impressions: +396%
Website Clicks: +624%
PPC ADVERTISING
Return on Ad Spend (ROAS): +144%
Ad Conversions: +375%
Conversion Rate: +18%
Cost-Per-Click (CPC): -35%
Ad Conversions: +397%
Average Cost-Per-Click: -51%
Campaign Clicks: +288%
The Execution
Zoro’s digital marketing experts audited the shoe company’s current web marketing tactic and identified key areas of opportunity across platforms.
Our strategies involved:
Building out quality backlinks that have the highest impact in the shortest time frame
Creating relevant content around keywords that increase traffic and brand reach online
Optimizing Google Business Profile
On-page optimization
Retargeting warmer audience segments and encouraging them to convert
Launching social media follower growth campaigns
Organic post boosting
Curating and maintaining consistent branding across channels
Posting at least one FB/IG reel per week
Setting up a supplemental feed to segment products by gender, age and material use
Running a Performance Max campaign using an automated value-based bidding strategy
Partnering with influencers in their niche to do giveaways
After analyzing the client’s personality, we opted for weekly 15-minute meetings. This has helped us build rapport and keep the client in the loop. We also do quarterly meetings with the strategists to highlight results from the past quarter and refresh the strategies.
The Results :
+129%
Instagram Engagement Rate
+144%
Return on Ad Spend (ROAS)
+397%
Ad Conversions Year-over-Year
+279%
New Website Users Year-over-Year
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