Building Material Marketer and Distributor
A third-generation independently owned and operated building material marketer and distributor partnered with Zoro Internet Marketing Agency to get expert help navigating social media. Having minimal understanding and experience with social media marketing, the client needed Zoro’s expertise to improve its brand reach and engagement within the younger custom builder market.
+120%
LinkedIn Impressions
+112%
Instagram Engagement Rate
Project Overview :- A third-generation independently owned and operated building material marketer and distributor partnered with Zoro Internet Marketing Agency to get expert help navigating social media. Having minimal understanding and experience with social media marketing, the client needed Zoro’s expertise to improve its brand reach and engagement within the younger custom builder market. Within only four months since launching the social media marketing campaign, Zoro generated a 9,692% increase in Facebook impressions, 112% in Instagram engagement rate and 120% in LinkedIn impressions. By working closely with the company and continuously delivering stellar results, Zoro has built a strong positive relationship with the client and shown them the importance of having a robust social media presence.
Industry
Material Marketer
Services Used
Organic Social Media Marketing
Since the company was new to social media, developing trust with its audience was essential to increase brand awareness and engagement.
By creating content that entertains and offers value and effectively engaging with its followers, Thrive has helped the company achieve a significant growth rate across platforms within only six months into the partnership.
Impressions: +72.9K%
Reach: +127.7K%
Engaged Users: +15.2K%
Total Page Likes: +1.4K%
New Page Likes: +100%
Post Reactions: +2.7K%
Impressions: +11.8K%
Engagement Rate: +100%
Reach: +80%
Profile Visits: +246%
Total Followers: +100%
Page Views: +51%
Unique Impressions: +97%
Likes: +78%
The Execution :
Our strategies centered on improving follower growth and engagement across channels while reaching the younger custom builder market. These involved:
A comprehensive brand audit
Creating a content schedule to ensure the brand consistently shows up and demonstrates reliability
Posting reels and other short-form video content
Social engagement monitoring
Boosting high-performing posts
Using relevant hashtags to increase Reach and Impressions
Creating content based on types and themes that generate the most engagement
Responding to comments and messages promptly to encourage conversations
Keeping imagery and branding consistent across all social channels
Eliminating rogue accounts to prevent confusion
The Results :
+9.7K%
Facebook Impressions
+112%
Instagram Engagement Rate
+120%
LinkedIn Impressions
+3.6K%
Instagram Impressions
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