12k & 35k Rise in Traffic & Retention Rate
How EECOL Electric Grew its Clientele with Zoro SEO Digital Marketing. This case study focuses on an electrical supply website that specializes in selling electrical supplies to commercial and residential customers. Their website is not actively using any digital marketing, and the website is outdated and not optimized for search engines. Learn how we were able to significantly improve the website’s performance and user experience. EECOL Electric specializes in providing high-quality wire and cable products for a variety of industries. Their product range includes a wide selection of insulated and uninsulated cables, including thermocouple cable, coaxial cable, and fiber optics. They also offer a variety of custom-fabricated cable assemblies, including power cords, assembly harnesses, and more.
12K%
Website Traffic
84%
Rise in Engagement Rate
About our Ecommerce Client : EECOL Electric specializes in providing high-quality wire and cable products for a variety of industries. Their product range includes a wide selection of insulated and uninsulated cables, including thermocouple cable, coaxial cable, and fiber optics. They also offer a variety of custom-fabricated cable assemblies, including power cords, assembly harnesses, and more. They are dedicated to providing their customers with the highest quality products and services.
Industry
Energy Industry
Services
Search Engine Optimization
Check Live Website :- https://www.eecol.com/en/ca
The Challenge
The primary objective of the client is to develop and implement a search engine optimization (SEO) strategy to help the store increase its visibility and website traffic. Additionally, they would like to increase their customer base, attract more customers and boost sales. The goals are to drive more traffic, engagement rate and client retention rate by organic efforts.
How Did We Achievethe Results?
We followed three stages to the buyer’s journey Or you can say marketing funnel
Top of the Funnel (TOTF) is Awareness
At this stage, potential customers don’t quite know what service or product they need, if any at all. They know there’s a problem, but they’re not sure what it is or how to solve it.
Middle of the Funnel (MOTF) is Consideration
This is where buyers know the problem, and they’re looking for solutions.
Bottom of the Funnel (BOTF) is Decision-Making
The last stage of the marketing funnel is decision-making. Potential buyers understand their problem and know how to fix it.
12,000%
Website Traffic
35,000%
Client Retention Rate
84%
Rise in Engagement Rate
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