Boutique M&A Advisor

Industry

Video Invitation

Services

Search Engine Optimization

Zoro Services Used :-

Web Support

Search Engine
Optimization (SEO)

Content Writing

Link Building

Project Overview

This boutique mergers and acquisition (M&A) advisor headquartered in Dallas, Texas, needed a digital marketing partner to improve brand visibility on search results and attract more qualified leads. Competing against established industry leaders with significant resources required a strategic approach to deliver consistent and sustainable results over time.

Thrive Internet Marketing Agency developed a comprehensive search engine optimization (SEO) strategy to strengthen the firm’s digital presence and generate more lead acquisition and conversion opportunities.

Since implementing the SEO strategy, the client has achieved significant gains in visibility and engagement. Conversions rose by 50% month over month and 74% year over year.

The Results :-

+74%

Conversions Year-over-Year

+98%

Organic Traffic Year-over-Year

+173%

Top 5 Keywords

+81%

Total Inquiries

This niche M&A advisor has achieved substantial improvements across critical performance metrics since partnering with Thrive.

Keywords in the top 5 rankings increased from 419 in January 2024 to 1,142 in November 2024 - a remarkable 173% growth.

Key Metric: Top 5 Keywords

Total 5 Rankings:  This is a measure of how many keywords that we are tracking are being reported in the first five organic listings. This is an aggregate number across all of the search engines. So one keyword could be ranking in the top five on Google, Google Universal, Yahoo, Bing and be counted five times in this chart.

Monthly organic traffic grew by 18%, with an impressive 98% increase year over year. 

Key Metric 2: Total Traffic

Total Traffic: Is a measurement of sessions as reported in Google Analytics. A session is the time period a user is actively engaged with your site.

Total inquiries saw an 81% improvement from January to October 2024.

Key Metric 3: Total Inquiries

Leads: The number of tracked conversions for the business. The lead number may include contact form submissions, phone call tracking, established chat sessions, and any other key performance indicators that are relevant to the business.

The year-over-year metrics also showed continuous solid improvement:

(October 2023 vs. October 2024)

• Total Users: +67%

• Sessions: +75%

• New Users: +69%

• Conversions: +74%

• Events: +43%

• Organic Conversions: +78%

• Organic Traffic: +98%

• Search Impressions: +66%

• Search Views: +66%

• Website Actions: +200%

As of October 2024, the client’s website now ranks for 162 additional keywords, enhancing its reach in key search results. Additionally, the site’s domain rating improved from 18 to 26.

The Execution

Zoro’s SEO strategy centered on content writing, Core Web Vitals (CWV) improvements and link building:

In-depth content writing

Focused on relevant, industry-specific keywords to drive organic traffic.

CWV improvements

Delivered a smooth user experience and maximum engagement.

Strategic link building

Helped the client establish authority within the investment banking space.

Throughout the engagement, Zoro maintained a strong focus on communication and relationship-building, ensuring the client remained informed and involved at each stage.

These efforts enabled Zoro to adapt the strategy as needed, maintaining alignment with the client’s evolving goals and the latest search engine algorithm updates.